Gilgit-Baltistan is quickly becoming one of Pakistan’s most attractive winter destinations, with a series of sports competitions and cultural festivals organized across the region during the early months of 2025. These events are part of a larger effort by the local government to promote winter tourism, support the local economy, and showcase the unique beauty and traditions of the region beyond the summer season.
From mid-January onwards, popular destinations such as Skardu, Hunza, Ghizer, and Astore came alive with snow-covered landscapes, drawing both domestic and international visitors. Activities included ice hockey, skiing, snowboarding, skating, jeep rallies, and paragliding. Local youth teams took part in friendly ice hockey matches on frozen lakes, while trained instructors offered ski lessons to beginners. Enthusiasts from different provinces traveled to GB to experience snow sports for the first time.
In addition to sports, cultural evenings featuring local music, traditional dance, and food stalls were held to give tourists a complete experience of GB’s heritage. Women-led stalls selling handicrafts, woolen wear, and dried fruits attracted attention from visitors and supported small businesses. Bonfire nights and storytelling sessions were also organized in several towns, allowing people to learn more about the folklore and customs of the region.
Officials from the Gilgit-Baltistan Tourism Department said that the number of winter tourists had increased compared to the previous year. Improved road access, better social media promotion, and community involvement were among the reasons for this success. Local guesthouses and hotels reported high bookings, especially in areas around Skardu and Karimabad, despite the freezing temperatures.
Organizers worked with local administration to ensure that safety measures were in place. Medical camps, rescue teams, and volunteers were available in case of emergencies. In many areas, police and scouts helped manage traffic and assisted visitors. The involvement of school and college students in performances and volunteer work also gave a boost to youth participation and awareness.
The winter tourism campaign is part of a broader vision to make Gilgit-Baltistan a year-round travel destination, reducing pressure from the crowded summer months and giving more people the chance to enjoy the serene beauty of its valleys in winter. Locals have welcomed the shift, saying it brings income opportunities and keeps their traditions alive.
As the winter season continues, more events are expected in February, including a snow sculpture competition and village-level winter games. With growing interest and positive feedback, Gilgit-Baltistan is well on its way to becoming a hub for winter adventure and cultural tourism in Pakistan.
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